Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01849_Field_OMMC T77.txt

Text File | 1996-04-10 | 682b | 13 lines

Sticking with the car, what does it bring back? A
guy in a car is a knight in shining armor. It’s the
human being as tank, one-man tank. Get into your
car and you’re wearing a metal suit. It’s a knight in
armor. It may not feel very courtly in the middle of
a traffic jam on the Don Valley, but that’s the
effect. In effect, that’s what’s back. The horse is
out, the road has been revived, and in a new form
too. We have turnpikes and highways that we’d
never seen before. And in fact, with the motorcar
the road became America’s only indigenous form
of architecture. It’s strange to relate but we’re the
world’s greatest road builders.